Database Marketing Experts
Articles.
11/29/2007 |Equifax Named a Leader among Midmarket Database Marketing Service Providers
EQUIFAX - Company Recognized by Independent Research Firm
as a Mid-Market Leader and a Strong Performer for Enterprises...read more »
11/12/2007 |Forrester evaluates top MSPs
DMNews - Forrester, an independent research firm, has evaluated 12 of the leading database marketers in its annual Forrester Wave. read more »
1/15/2007 |“E-Mail marketing: dead or alive?”
DM News, Essential Guide to Lists - The graveyard of unread e-mail is getting bigger, and e-mail marketers should take heed. Today’s e-mail marketers must be savvier than ever if they want to reach their targets. As they ponder their future strategies, there are two key trends and one essential fact that should not be overlooked if they want to keep their campaigns vital...read more »
10/19/2006 |Web marketing: Are you “Shipwrecked on digital island?”
DMNews - It is no secret that e-commerce has become a critical sales channel.
In 2005, online purchases totaled approximately $175 billion, up 22 percent over 2004. Targeting these online buyers, marketers spent billions of dollars on a combination of web advertising, search marketing and affiliate marketing in 2005. In fact, Internet marketing spending is expected to continue to grow by more than 20 percent in 2006.
read more »
9/14/2006 |New Products and Technology Help Equifax Marketing Services Division
DMNews - NEW YORK -- Equifax Inc.’s marketing services business unit has increased 11 percent so far this year over the same period last year, thanks in part to new products and services, a focus on the customer and a growing use of a new supercomputer technology that relies on parallel processing. read more »
6/23/2006 |Can Marketers Ever Catch Up?
DMNews - Consumers are mastering multichannel marketing much faster than their consumer-marketer counterparts. This should not surprise us. Today’s Internet-centric, on-demand world puts consumers in control of all the information needed to make intelligent buying decisions anywhere, anyplace, anytime. And it’s mostly free. Here are a few facts: read more »
6/6/2006 |Database Marketers Call for Centralized Data, Complex Analytics
DMNews - Integrating data from all channels, adopting trigger programs, demanding more sophisticated analytics and developing more profitable prospecting are the top trends database marketers are tracking. read more »
1/5/2006 |Customer-Centric Marketing: From Concept To Reality by Andy Cutler
TWICE - Although some CE retailers, most notably Best Buy, have successfully adopted a more customer-centric marketing approach, most have clung to their product- and campaign-centric ways. But product- and campaign-centric models may be on their last legs based on two key trends discerned by Forrester Research.
read more »
8/17/2005 |The Need for Customer-Centric Marketing
iMedia Connection - BeNOW's chief strategy officer explains why marketers should be shifting their strategies away from being product- and campaign-centric. read more »
6/20/2005 |Correctly Allocate Unsourced Orders
DMNews - Forget the dot-com collapse, the Internet is back and maturing nicely this time around. The Internet channel is about to have a major effect on how multichannel marketers gather, store and report customer information. Are you ready for a marketing database makeover? read more »
4/20/2005 |CLICKING TO SUCCESS: Link Customer Channels With Web- Site Data
DM News - Managing clickstream data is going to be very important, and marketers who know how to use this data now can gain a competitive edge. In 2004, multichannel shoppers became the majority. According to Forrester Research, 65 percent of all shoppers now shop and browse both online and offline. So the opportunity to attract new customers across channels is ripe for the picking. read more »
4/7/2005 |Hammacher-Schlemmer Revamps Contact Strategy Based on New Customer Database
DM News - Hammacher Schlemmer & Company Inc. designed a new contact strategy for its Holiday 2004 mailings thanks to a marketing database implemented in 2003 that allows deep insight into its customers' interactions. read more »
2/15/2005 | Retailers Get Their CRM Report Card
DMNews - Most retailers know that the buying patterns of their customers are changing quickly. According to the National Retail Federation, online purchases by consumers totaled $145 billion last year. That’s 7 percent of all U.S. retail sales. The online total increased more than 20 percent compared with 2002 and is up more than 300 percent since 1999. read more »
9/20/2004 |Old Dog Learns New Customer Tricks
1to1.com - It wowed customers with the introduction of the pop-up toaster in 1930 and the microwave oven in 1968, solving problems that customers didn't even know they had. Now, famed cataloger Hammacher Schlemmer goes beyond catchy products to give customers access to its catalog the way they want it. read more »
9/15/2004 |Multichannel Marketing: Hype vs. Reality
DMA - It seems everyone is talking about multichannel marketing. But what are businesses really doing?... read more »
7/12/2004 |The Customer Is in Control -- Resistance Is Futile
DM News - I have just one thing to say to all the spammers who are clogging our networks and PCs with unwanted, annoying e-mail messages: THANK YOU! read more »
7/1/2004 |The Data Integration Imperative
iMedia Connection - In our last piece on Mastering Multi-Channel Marketing we discussed the current state of multi-channel marketing. read more »