Database Marketing Experts
Technology Partners. Forming partnerships and alliances is an invaluable part of doing business today. Why? Because in today's competitive and fast-paced world, companies can no longer pretend to be everything to everyone. In order to provide a complete and effective solution to customers, companies need to draft a team of specialists. Working with a company that has already developed this championship team can make the difference between seeing your market value soar or watching it sink like a stone. So at Equifax Database Services (formerly BeNOW), we've done the heavy lifting for you. We've already searched the globe for the right business partners. Now all you have to do is call us.
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Hyperion
Hyperion (formerly Brio) is Equifax Database Services front-end business intelligence database reporting tool. It enables our clients to extract files, as well as perform queries and utilize multiple reporting options. With Hyperion/Brio, our clients can create charts and graphs for presentation that help to show trends in their data, trends that can affect future marketing campaigns. Because Hyperion is in a user-friendly, secured, web-based environment, our clients are able to access their database anytime (24x7), anywhere. -
ClickTactics
ClickTactics is a scalable, email marketing solution designed to create, manage and measure the effectiveness of email marketing and communications campaigns; and its robust and flexible technical architecture integrates seamlessly with Equifax Database Services marketing database architecture. Equifax Database Services clients use ClickTactics to communicate with their customers via email through our professional services staff or via an ASP option. ClickTactics has more than 200 customers worldwide, including Federal Express, Microsoft, Oppenheimer Funds and Unilever, and more than 40 advertising, database and direct marketing agencies. -
I-Centrix
I-Centrix is a data processing company focused on servicing Catalog and Retail marketers. The I-Centrix technology is designed specifically to support today's multi-channel environment and has capabilities that have attracted the attention of some of the nations's largest multi-title mailers. -
Oracle
Oracle is the chosen platform for our world-class B2B and B2C data models. All our client's marketing databases are built upon the Oracle platform. -
smartFOCUS
smartFOCUS develops, sells and supports a portfolio of leading data integration, descriptive and predictive analysis and campaign planning, management and marketing resource management that combine to deliver Intelligent Marketing. A large number of leading global companies have integrated smartFOCUS Intelligent Marketing solutions at the heart of their marketing and CRM strategies. As a result they continuously maximize customer insight and intelligence to acquire, retain and grow profitable customer relationships and improve return on marketing investment. -
Unica
Unica's Affinium is a sophisticated cross-channel campaign management system. This system allows Equifax Database Services clients the ability to attract and retain customers by designing campaigns and interactions across multiple channels. Affinium provides Equifax Database Services clients with unlimited levels of segmentation, the capacity to work with various data sources simultaneously and simulation of campaigns to evaluate effectiveness and profitability before execution.